Coca-Cola has come up with a very innovative and attention-grabbing publicity stunt in Singapore - a vending machine which gives out free cans of Coke in return for hugs.
A Coke vending machine was installed overnight at the National University of Singapore. It looks like a fairly ordinary machine, in the brand's iconic red and white. But instead of it's logo, this machine says "Hug Me", in the logo font.
Instead of paying money, customers have to squeeze the sides of the drinks machine to receive a free can of Coke.
The machines have been such a success that there are plans to roll them out across Asia.
"The reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs," O'Grady added.
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