In an attempt to promote a safe Valentine's Day, an e-commerce portal snapdeal has introduced a campaign offering condoms at Re 1.

The offer, available on Snapdeal.com, is a reminder that Valentine's Day should not just be about surprise gifts, a romantic dinner and red roses, but also about 'playing it safe'. The website has partnered with condom brand Durex for this campaign which will go live Tuesday.

"At Snapdeal.com we strive to offer new experiences to our customers everyday. We wanted to offer to our customers something innovative and relevant," said Sandeep Komaravelly, head (Marketing and Alliances), Snapdeal.com.