Mahindra KUV100 To Be Launched in India on 15th Jan 2015
Posted: Thu Jan 14, 2016 3:03 pm
Mahindra and Mahindra is all set to launch its first passenger car in India in 2016 and it's something we've been waiting for a long time - the KUV100. This will be the carmaker's third sub-4 metre vehicle for India, the first two being the Quanto and the TUV300.
The KUV100, however, brings in a whole new dimension to the company's portfolio in India. With this mini-SUV, Mahindra plans to reach out to a new audience altogether and as Dr. Goenka said at the unveil ceremony of the car, it will target to attract the attention of first time buyers especially youngsters which is why they've called it the KUV100. Mahindra brought in the name KUV100 - where KUV stands for Kool Utility Vehicle (KUV) and 100 signifies the series and the vehicle's position, which is now below the Mahindra TUV300 and XUV500.
The KUV100, however, brings in a whole new dimension to the company's portfolio in India. With this mini-SUV, Mahindra plans to reach out to a new audience altogether and as Dr. Goenka said at the unveil ceremony of the car, it will target to attract the attention of first time buyers especially youngsters which is why they've called it the KUV100. Mahindra brought in the name KUV100 - where KUV stands for Kool Utility Vehicle (KUV) and 100 signifies the series and the vehicle's position, which is now below the Mahindra TUV300 and XUV500.