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HyperCity to stop consumer durables sales, resize stores

Shoppers Stop closed a HyperCity store in Ludhiana in Q1 and is rightsizing stores in Hyderabad and Vashi. HyperCity will stop selling consumer durables and IT products over the next 12-15 months and that will free up 15,000-20,000 sq. feet of space at each outlet.

These steps are taken in a bid to achieve its target to break-even by the end of calendar year 2015.

The exit from consumer durables and IT products will be completed across its outlets over the next 12-15 months and that will automatically lead to rightsizing of stores and improve efficiency.

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